Want to snag a great deal for your current property? These lists of do’s and don’ts will help you get there.
Things to do
- DO work with an agent
While going it alone when selling your home is an option, you’re better off working with a pro. A seasoned real estate professional serving your area can offer a deeper understanding of local market trends and will help you craft a smart marketing strategy that makes your listing stand out.
- DO make your property accessible for showings
Add weeknights and extended hours during weekends to your showing schedules. Flexible and generous schedules allow you to entertain more buyers and maximize your opportunities. They also send the right message to potential buyers, demonstrating that you are willing to accommodate their individual schedules.
- DO maximize digital marketing
Use online listings for greater reach. Invest in high-quality photography to capture well-staged living spaces. Take your potential buyers on a “virtual tour” of your home using high-definition or 3D videos. Remember, 90% of homebuyers begin their search online so make sure your listing is designed to impress.
- DO sweeten the deal
Bonus items or buyer-friendly terms can make your sale package irresistible. For example, you can offer the property fully furnished. Consider financial benefits, too, like covering closing and/or moving costs.
Things to not do
- DON’T put the property on the market before you’re ready
Preparing the property for sale by cleaning up, repairing, and renovating is one thing, but how about your preparations? Selling your home is an emotional process, so give yourself time to detach before putting it on the market. Otherwise, you’ll risk emotional, mental, and even physical distress that may affect your ability to objectively negotiate and settle a deal.
- DON’T overprice
Overpricing – often based on a target profit, or worse, sentimental value – is a mistake that can be hard to recover from. Serious buyers will ignore your listing and leave it on the market for an extended stretch. Later, when you lower your price, buyers can continue to ignore your listing until you’re forced to sell for far less than the market rates.
- DON’T linger during a showing
While flexibility for showing schedules is important, allow a buyer to fully appreciate your property by giving them privacy during the viewing. Make sure your private personal belongings and valuables are safe and out of sight during showings.
- DON’T do major renovations right before selling
If you want renovations done on the property to make it sale-ready, go small and practical rather than large and flashy. Smaller projects that spruce up the main features of your property – like improving your curb appeal – cost less to execute, allowing you to recoup more of your investment.
In addition, you can consult your agent to determine the types of fixes that can boost your home’s appeal among local buyers.
Need more expert guidance to find the best deal for your home? Call me, Jeff Oneal, at (619) 709-3196 or send me a message at email@example.com.