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Why You Should Invest in Great Listing Photos

May 9, 2017

When you’re selling your home, it’s crucial to make your property stand out from the competition. First impressions are important because they determine whether your prospective buyer becomes interested enough to check out the other features in your home.

And the first thing most buyers look at is a home’s curb appeal.

From remodeling the front yard, installing exterior decorations, and repainting the façade, increasing curb appeal not only snags attention, it can also increase the value of your property.

With curb appeal setting expectations, the interiors of your home should be just as attractive.  

While it’s ideal to have buyers walk through your home, buyers don’t always have the time to personally see listings – especially when they’re in the early stages of home buying. They rely on listing photos sent to them by their real estate agents or found on real estate listing websites.

These photos introduce buyers to a property – they set expectations. They are the virtual equivalent of curb appeal.

With over 90% of homebuyers starting their search online, a seller must immediately catch their attention. It just takes seconds for a potential buyer to move on to the next available property if yours doesn’t catch – and hold – their interest.

Hire a professional

It takes more than a high-definition smartphone camera to create professional quality images. Professional photographers know how to achieve proper lighting for your home, capture High Dynamic Range images, pick out the best angles, and apply color grading, masking, retouching, and other special techniques to bring out your property’s best details.

According to FitSmallBusiness.com, the pricing for a standard professional photo shoot costs just around $275 to $470 for properties in San Diego with a size of 2,000 to 4,000 square feet. A session may yield 20 to 30 photos.

Some photographers also offer:

  • Aerial drone photography

Suitable for estates, sweeping locations, or architectural showpieces, aerial photos from drones can show off a home to spectacular advantage. Approximate cost: $300 for 15 photos

  • 3D indoor tours

Some photographers use special 3D cameras and equipment to create immersive virtual tours of your home. Approximate cost: $100 for 1,000 square feet

Do it yourself

Professionals can do all of the following for you and more. However, if you have the talent and the right gear for taking great photographs, then you might be able to do it yourself.

Here are a few simple tips to get you started in the right direction.

  • Shoot from the curb

The angle from the curb is what it’s all about. Take a shot from multiple angles and look for the spot that shows the best side of the property. Take photos at different times of the day to find the sun’s best angle.

  • Use lines as guides

Keeping the base of the roof or a vertical wall of the house parallel with the frame of the image is a good way to keep things look nice and level.

  • Stage each room

Show off each room like you would in an actual staging. Clean up, remove clutter, and make things welcoming. Capture selling points like the quality of the finishes, updates, renovations, and other key features.

  • Turn on the lights

Rooms look best when they are well-lit. Turn on the lights, open the windows, or bring in additional lighting. Avoid using flash without a diffuser.